If you’ve got a store or barber shop, you’ve ought to break the mould and find on board with the most recent promoting trends.
Whether you’ve got a barber look with only one chair, a beauty parlor with twenty workers, or something in between, it’s time for you to search out new ways that to retain and increase your people.
A mobile app could be a answer to create you extra money. It doesn’t matter if you’re a brand new business or Associate in nursing recent one, going mobile can build an enormous distinction.
As I’ve consulted with some beauty salons and barber outlets within the past, I’ve encountered one or two of common responses.
Older businesses are immune to modification. They’re set in their ways that and sort of have the “if it’s not broken, don’t fix it” mentality.
Newer barber outlets and sweetness salons are hesitant toward creating a mobile app as a result of the solely spent legion cash building their startup and don’t wish to incur additional prices.
But there’s a drag with each of these eventualities. The older outlets and salons could also be OK at once, however they’ll have issues obtaining new customers while not a mobile app.
The newer businesses are in bother too. While not a gentle people, it’s arduous to stay their appointment books full. Thus it’s worthwhile to create Associate in Nursing app.
If you’re still not convinced, you’re the inspiration behind this guide. I’ll show you everything you would like to grasp concerning however a mobile application will do wonders for your cosmetology business.
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Scheduling appointments simply got easier
How are your customers creating appointments right now? If you don’t have a mobile app, I’m forward that appointments are created by one amongst 2 ways that.
They’re either job over the phone or programming nose to nose once their appointment ends.
Taking calls over the phone would possibly work; however admit what proportion easier everyone’s life would be if the phone wasn’t ringing off of the hook all day.
There are already mobile apps out there, like Salon Iris that allows you found out your appointments from mobile devices.
Right now you like it whenever your phone rings. That’s as a result of its sometimes the sign of a client job to create a rendezvous. However take a second to admit however inefficient this can be.
Every time the phone rings, you’ve ought to take a step off from what you’re doing, answer the phone, and shell to your pc or appointment calendar.
Then, you’ve got to own a back and forth spoken language concerning once you’re obtainable. The client could rise, “What’s your convenience on Tuesday?”
So you list all of your obtainable times for under for them to reply, “Actually i feel Wed would be higher. Does one have something within the afternoon?”
You don’t. So that they raise you to repeat your weekday times. Plus, another client calls whereas you’re having this spoken language. You’ve ought to place them on hold and have a similar spoken language with somebody else.
If you place somebody on hold and that they suspend up, thirty fourth of these folks won’t decision back.
Now you’ve probably lost a rendezvous, and you hung out off from your current consumer. You would possibly be thinking that it’s solely a couple of minutes. However those minutes add up.
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You end up defrayal hours weekly on the phone.
Some larger and busier salons could have a secretarial assistant World Health Organization answers the phone and schedules appointments all day. What’s that employee’s earnings cost accounting you?
You could acquire a mobile application with simply a fraction of their earnings, and have additional advantages besides the mobile booking feature. Imagine what proportion time and cash you’d save if you weren’t responsive the phone or paying somebody to try and do that.
Going mobile helps you increase revenue and reduce prices, that ultimately ends up in a profitable and timely come on your investment.
Set up your mobile app with a inbuilt calendar feature. Users with the mobile app will see your schedule and book a rendezvous from their smart phones and tablets.
This makes it abundant easier for your customers still since they will visually see your schedule rather than simply paying attention to times over the phone.
How typically do your customers miss Associate in nursing appointment? It happens. Folks forget. Anytime somebody forgets to indicate up, you miss out on creating cash.
When somebody books a rendezvous from your mobile app, you’ll be able to even set it up to require a deposit to carry that point frame. That approach you’ll still get paid, although they don’t show up.
But currently that your customers have already got one thing endowed within the appointment, I’m positive they’ll be abundant less probably to forget. thus it’s a win-win for each parties.
If you don’t wish to charge customers only for booking, that’s fine. you’ll be able to conjointly send your customers reminders via push notifications concerning their appointment to create positive they don’t forget to indicate up.
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Increase client loyalty
Use your mobile app to make a client loyalty program. You will have already got one amongst these in situ, however I’m willing to bet it’s not terribly economical.
Without Associate in nursing app, barber outlets and salons have to be compelled to resort to punch cards or stamping systems.
A client should usher in little identity card that gets a hole punched into it anytime they visit. Once numerous visits, they’ll get a free cut or discounted service. However those cards stray and misplaced.
It’s abundant easier to trace this from a mobile app. Plus, you’ll have numerous additional choices along with your loyalty program if you utilize Associate in Nursing app. You don’t have to be compelled to found out rewards for visits.
The app will track what proportion the shoppers spends per visit. currently you’ll be able to provide loyalty rewards supported a defrayal threshold. This strategy rewards your best customers.
Someone World Health Organization comes certain a fast haircut shouldn’t be obtaining a similar rewards as a client World Health Organization desires a haircut, color, facial, and manicure, right?
Customers participate in loyalty programs so that they will save cash and receive rewards. Outlets with loyalty programs have Associate in Nursing eighty two larger likelihood of obtaining additional customers.
So provide them what they require. What is more, fifty nine of individuals surveyed aforesaid that a mobile app makes them additional probably to hitch a loyalty program.
Nearly fifty seven of customers report that a loyalty program with personage advantages will increase their possibilities of collaborating.
Again, whereas your punched card could count as a loyalty program, it’s positively not as economical and skilled as trailing the program from a mobile app.
Once the client hits an explicit quantity spent, or the specified variety of appointments is met, they’ll be able to see and activate their reward directly from the app. so that they won’t have to be compelled to worry concerning their discount obtaining lost.
Being able to trace this from their mobile devices can provide customers Associate in nursing incentive to stay coming. It conjointly provides them a reason to pay extra money every time they visit.
If you’ve got a barber look, a client World Health Organization unremarkably simply comes certain a haircut could commit to get a haircut and shave, as a result of defrayal the additional cash gets them nearer to a gift.
You can conjointly found out a client referral program through your app to extend loyalty. If a current client refers a devotee or friend, they’ll each get some quite discount.
Customers are rather more probably to create a referral if you provide them an instantaneous incentive.
All of this can simply result in additional profits for you.
You can conjointly use your app as a platform for your loyal customers to showcase photos of themselves.
Customers will email you photos of their hair or transfer it on to their profile on the app. this can be nice for making a info of client photos. you’ll be able to use this for testimonial functions, advertising, or simply as a reference.
Let’s say a client comes in and can’t bear in mind precisely what was done to their hair last summer, however is aware of they require a similar issue. You’ll have a photo that tells you exactly what to do.
Customers won’t be able to get this kind of above and beyond service if you don’t have a mobile app.
Stay in contact with your customers at all times
How often do you see your customers? I know it varies, but some are probably every couple of weeks, while others are once a month or every few months.
Some barber shops may have customers that come in once a week, but other beauty salons may only see their customers a few times per year.
Here’s the point I’m trying to make. While you may think about hair all day every day, it can be easy for your customers to forget about you. As we just discussed, using a mobile app to create a loyalty program can increase the chances of retaining that customer.
But even still, they could end up going to one of your competitors. But a mobile app lets you stay in contact with your customers, even when they’re not in the shop.
If someone hasn’t been in for some time, I doubt you’re picking up the phone and making a call to remind them that you exist. While this is definitely not an efficient use of your time, it’s also borderline inappropriate.
A mobile app will let you contact your customers via push notifications.
Here’s a great example of a push notification that also encompasses another strategy that we discussed.
This salon sent a push notification that also encouraged a customer referral program.
You can also use your app to showcase what you’re doing. Upload pictures of new haircuts, styles, or products that you’re selling in your shop.
Your app can also be used as a platform for video demonstrations. Teach your customers how to properly curl or straighten their hair to achieve a specific style.
Barbers can upload videos that explain how to use different kinds of razors based on the customer’s beard length.
These videos can be a great opportunity for you to up sell your clients with products like shampoo, gel, pomades, razors, lotion, and more.
It can even serve as an inspiration for your customers to come back sooner than normal to ask for a new haircut or style based on something they saw on the app.
Set up mobile payments
The days of visiting a cash only barber shop are over.
People don’t carry as much cash as they used to. If you’re not accepting credit cards and other electronic payment options, you’re going to struggle to maintain a sustainable business model.
Take a look at how much cash Americans carry.
If your barber shop or beauty salon has a mobile app, people won’t have to worry about bringing in cash, or even their credit cards for that matter. In fact, they can leave their entire wallets at home.
With an app, you can set it up so your customers keep their credit card information saved on their personal profiles. After they come in to visit, you can charge their card automatically.
They can even pay you a tip from the mobile app as well.
Mobile apps also allow you to accept alternative payment options in addition to all major credit cards. Your shop can take PayPal, Apple Pay, and Venmo.
Offering your customers so many options makes their lives much easier. They’ll be more willing to come back because they know that you accept whatever type of payment that they prefer the most.
Paying from a mobile app also makes it easy to track their purchase history, which relates back to the concept that we previously discussed about a loyalty program rewarding your biggest spenders.
Combine your app with other mobile marketing tactics
Connect your app with Instagram, Facebook, and your other social media profiles. This will make it easy for your customers to fully enjoy their mobile experience.
Use your app as a way to drive traffic to your website and social pages. You can also use those platforms as a way to increase downloads for your mobile app.
All of these mobile marketing tactics will work hand-in-hand with each other.
Any photos and videos uploaded to your app should also be shared on your website and social sites.
People want to interact with their hair stylists on social media. Check out this barber on Instagram that has more than 1.3 million followers.
Your barber shop or hair salon might be doing OK right now, but it can definitely be doing better.
Getting a mobile app makes your process more efficient. You’ll be able to spend more time working instead of doing tedious tasks that your app can handle, such as scheduling appointments.
While it may cost you some money up front to build the app, it will pay for itself in the long run with a high return on your investment.
Your app will enhance the customer experience. Create loyalty programs and always stay connected with your clientele. The app will make their lives easier and put more money in your pocket.
If you need some help building an app, consider using a custom mobile app building service, such as Build Fire.
Follow these guidelines, and you won’t have to worry about having an empty appointment book anymore.
How is your beauty salon or barber shop taking advantage of mobile tools to improve your business?
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